![]() ![]() The packaging includes convenient, high-graphic poly totes, poly bags and pouches designed to encourage grab-and-go purchases. The association team is lining up fall promotional activities with retailers, creating a marketing strategy that includes content for retail partners’ websites, newsletters, blogs, in-store signage and eye-catching packaging that stands out in the produce department. New York growers are close to their packinghouses and densely packed cities, which reduces fuel costs and emissions in every load, she said. “We invite our retail partners to drive a more sustainable future and reduce freight costs at the same time by sourcing closer to the orchards.” “From how apple plantings grow throughout the season and harvest, we want to pass along stories demonstrating the dedication and passion our growers have for driving sustainability and growing some of the best-tasting apples in the world,” Haskins said. ![]() ![]() New York apple orchards are family-owned, and consumers want to know where their food comes from and how it is produced. There will be a new series of short videos and images telling the story of an apple’s journey. The association created 19 new appetizers that marry classic apple varieties with bold pairings. Related: New York Apple Association's winning commercial to air on Food Network, HGTV, Nickelodeon “It’s about uncovering bold and unconventional pairings for an unforgettable noshing experience,” Haskins said. ![]() The flavor is what brings them back to the store to purchase again.ĭuring the campaign, the association will introduce reimagined apple pairings, bringing the familiarity of the classics together with something unexpected. Shoppers will always reach for their favorite classic apples, yet are often willing to select a new variety that quickly becomes another favorite, the association said. ![]()
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